Group Sales team will be the primary internal customer for Product Marketing Executive. Collaboration with product management, commercial and Group Marketing teams/agencies will be equally important.
The role
Working with Senior Product Marketing Manager and Senior Marketing Manager, the primary responsibility of the Product Marketing Executive role is to launch new products and services into the market, drive adoption across Group Sales and optimise both Sales and Customer journeys around new and existing products.
A key part of the Group Sales adoption will be the creation, communication and support of sales enablement collateral and tools. This will entail developing key customer insight, product positioning, messaging, customer journey optimisation and competitive differentiation. Close collaboration with product, marketing, commercial and sales teams is essential.
The individual will also be jointly accountable (with the product and commercial teams) for shaping and optimizing customer journeys, product feature sets and commercial definition by consulting and distilling Sales team feedback and market insights.
The Product Marketing Executive will also be required to support the wider marketing team and assist with general brand and demand generation requirements, such as website updates, social media management, stakeholder communications for event coordination and internal communications via Voila, the Wireless Logic intranet.
Responsibilities include
- Develop customer facing marketing collateral across the marketing mix (as appropriate) to support launch campaigns. Collaborate with the Group Marketing team to coordinate these launches and campaigns
- Ensure that commercial and operational implications of product launches are thought through and addressed if necessary
- Work closely with the product team to develop positioning and product messaging that sets new products apart from others in the market while ensuring alignment with the broader business strategy
- Communicate the vision and value of products to the sales and marketing teams and develop sales tools and training that facilitate the selling process for direct and channel teams
- Speak and present about products to both external and internal audiences, including key channel partners
- Develop market segmentation to drive better insight for commercial, product and marketing decision making
- Consult across other functions to refine the end-to-end product and customer journey with a focus on optimising the customer experience.
- Work closely with Product Management, Commercial and MNOs to ensure that sales tools for products are kept up to date and relevant (i.e. updated coverage maps, sunsetting services or device certification)
- Work closely with Commercial Team to ensure Sales people use QuotePro and Business Case processes effectively. Build and maintain a FAQ data base and where appropriate adjust Product and/or QuotePro to optimise
- Generate compelling, high-quality content for various channels such as blogs, case studies, social media, email marketing and website
- Maintain the brand's visual and verbal identity, ensuring consistency across all touchpoints
- Support the organisation and promotion of company events, webinars, trade shows and exhibitions.
Skills required
- Balancing both launch and in-life Product responsibilites
- Educated to degree level (2.1 or above)
- Have the drive and ambition to develop IoT technology and commercial expertise
- Ability to extract genuine customer and market insights from data
- Customer journey mapping and optimisiation with a digital first mindset
- The capacity to manage multiple projects concurrently
- Proven record of managing international relationships with major multi-national partners
- A highly proficient communicator
- Highly self-aware
- Strong commercial acumen
- Excellent attention to detail
- Experience of sales and marketing integration
- A strategic thinker with the ability to effectively influence at all levels
- Agency and third-party supplier management experience
Behaviours
- Highly customer centric and the drive to understand not only data, but the insight that sits behind it
- Works well under pressure and with tight deadlines
- A highly motivated and high energy individual with a bias towards delivery and accountability
- The ability to influence peers / senior leaders across different cultures.
- Ability to effectively prioritise and make difficult decisions
- Ability to cultivate a culture of open and honest feedback with a view to constant improvement
- Adept at building great relationships with peers and other stakeholders.
- Highly resourceful and pragmatic, finds a way to get to the right answer adopting a solution based approach.
Why work with us
- The opportunity to work for an entrepreneurial Company
- Full training, ongoing support, and the tools you need to grow and develop in your role
- We are a company with a heart and who genuinely values and respects its employees
In addition, we provide the following benefits
- 25 days holiday
- Buy up to 5 days additional holiday
- Birthday Day off
- Enhanced Maternity/Paternity Leave
- Group Company Pension Scheme
- Private Medical Insurance
- Discounted Gym membership at over 3000 Gyms (Including Total Fitness, Bannatynes, Puregym and Virgin Active)
- Dental cover
- Doctor at Hand (online GP service)
- Company Sick Pay Scheme
- Cycle to work scheme
- Onsite parking
- Onsite gym
- Access to a variety of online discounts on major retailers
- Employee assistance program
Who are we
Wireless Logic – IoT connectivity for any device, anywhere
We are a leading global IoT connectivity platform provider that simplifies and automates IoT management for any device, anywhere. With more than 10 million IoT subscriptions active in 165 countries and direct partnerships with 50 mobile networks, we provide reach into more than 750 networks across the globe and deliver value throughout the IoT connectivity chain.
Our purpose-built platform offers a single window to securely connect and manage assets across any network and number of deployments. For our customers, this serves to simplify supply chains, accelerate time to market, lower the total cost of ownership and deliver connectivity that just works.
We are entirely customer and market-driven, meeting our 25,000+ customers where they are to help them innovate by providing industry expertise, service support and the most flexible, resilient and secure connectivity solutions in the market. Our broad sector expertise includes industry, agriculture, healthcare, security, transport, utilities and smart cities.
We are backed by Montagu Private Equity, one of the world’s leading private equity-backed investors, giving Wireless Logic Group unrivalled financial strength.
Where do I apply
If this sounds like a role, you are interested in please submit your application directly through our website including your CV.
By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data please contact us and we will respond to your query as soon as possible.
