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At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.
The Team
The CRM team’s primary aim is to achieve sustained profit growth, enriched in-life communications and increased retention. We understand that print still plays a key part in our business, whilst digital growth will be key to future success. The customer is at the heart of everything we do and we are committed to personalising our products to meet their needs. We use data to inform our business decisions and enable us to drive revenue growth across our suite of products.
Who were looking for
The CRM executive will have creative flair, an eye for attention to detail and be a quick learner to pivot in a fast paced environment. This role will support the Head of CRM to manage email requests, build emails in Adobe Campaign with fragments and manage reporting.
What youll be doing
- Coordinating small campaigns including planning, asset briefing, stakeholder management and campaign build.
- Implementing testing plans on content, delivery and data and manage the performance reporting to make data driven recommendations.
- Maintaining automated campaigns to drive continuous improvements to customer retention and lifetime value.
- Using personalisation and dynamic targeting to increase conversion and engagement.
- Interpreting briefs, understanding objectives and managing stakeholders to deliver output on time and accurately.
- Understanding data fields, data structure and permissions to inform complex segmentation in data selection briefs.
What youll need
- Experience of Adobe campaign is preferred
- Excellent stakeholder management skills and ability to work across cross-functional teams
- Ability to prioritise and manage multiple campaigns at the same time, some with conflicting deadlines
- Data-confident and comfortable with complex data sets; experience in reporting and data analysis
- Confident and articulate communicator capable of inspiring collaboration for delivery
At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve.
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