?What If! Innovation

What happens when experiments become real?

For over 25 years, we’ve partnered with organisations helping them become innovative, experimentation engines. Asking the big ?What If! questions that enable organisations to imagine new futures and make them a reality.

We use an experimentation-led approach to define the strategy, create the inventions and change the culture to turn organisations into human powered experimentation engines.

Our values are embedded in our DNA and inform all of our decision making, not the least of which is recruitment. They are not just written on job specs, but truths that we live by every day. These values, combined with the attributes we believe make great innovators – our People Philosophy, guide our hiring process.

Never stop asking ?What If!