Marketing Executive Birmingham 2024

At Browne Jacobson, we have always worked across business and society, and this expertise sets us apart. Social and environmental impact are at the top of our business agenda. We champion fairness, make the complex simple and forge connections between clients to find creative solutions. This is how we improve outcomes for every person, community, and business we serve.

With offices in Birmingham, Cardiff, Dublin, Exeter, London, Manchester, and Nottingham, we are a UK & I based law firm with an international reach. Our sectors include health; real estate and construction; education; energy and infrastructure; financial services; government; insurance; manufacturing and industrials; and retail, consumer and logistics.

We nurture talent at all levels and from every background and celebrate what makes people individuals. Law needs all voices to reflect the society it serves, and we are working towards social mobility, diversity, and inclusion in our firm - and our profession. We strive to create meaningful personal and professional development opportunities and offer flexible working in support of a good work-life balance. We focus on wellbeing and individuality, so that all our people can thrive.

We are a Disability Confident Employer and will offer an interview to disabled applicants who best meet the minimum/essential criteria for the role. Tick on the application form if you would like to apply through the Disability Confident Interview Scheme.

We strive to create meaningful personal and professional development opportunities and offer flexible working in support of a good work-life balance. We focus on wellbeing and individuality, so that all our people can thrive.

The role

Why is this role important and how does it fit into the team, department and wider firm?

We are looking for a Marketing Executive to join our marketing and communications team. The role will sit in our digital marketing team but will also work with the PR and Communications team, the design team, and our events team. Someone with the drive to develop their marketing skills for a career in marketing would suit this role.

The Marketing Executive will be responsible for supporting the development and implementation of various marketing activities and initiatives to promote Browne Jacobson's services and enhance its brand reputation across all marketing channels.

What will you be doing

Social media

• Support the creation and posting of social media posts across all our social media channels. This will include drafting and proofreading posts, creating content and media, and ensuring posts are scheduled for maximum impact.
• Preparing reports on the success of our social media activities across all platforms and sharing those with key stakeholders as appropriate.
• Supporting with the planning and delivery of social media training and best practice across the firm.
• Monitoring key topics on social media using a media monitoring tool and reporting back as appropriate.

Digital

• Support the implementation of the firm's digital marketing strategy across various channels (website, social media, email marketing, etc.).
• Contribute to the development of engaging digital content (blog posts, infographics, videos, etc.).
• Support the execution of email marketing campaigns and track performance metrics.
• Perform basic search engine optimisation (SEO) tasks, such as keyword research and on-page optimisation.
• Stay informed about the latest digital marketing trends, tools, and best practices sharing industry trends with the wider team.
• Support website content management, ensuring accurate and up-to-date information
• Prepare reports on the performance of our website content and campaigns including high level recommendations.

General

• Working with and supporting the wider marketing and communications team as required.
• Co-ordinating and managing activities across the team.
• Escalating issues to the relevant stakeholders as required.

About you 

• Strong understanding of marketing principles and techniques
• Familiarity with content management systems (CMS), digital marketing channels and tools, including social media, email marketing, and web analytics
• Excellent communication and project management skills
• Comfortable working with people at all levels of the organization
• Basic knowledge of search engine optimisation (SEO) best practices
• Strong attention to detail and ability to multitask in a fast-paced, deadline-driven environment
• Experience with Adobe Creative Cloud (InDesign, Photoshop, etc.)
• Good organisational skills and ability to multi-task and manage multiple activities
• Flexibility and adaptability to changing priorities and deadlines

This role requires a blend of broad marketing skills as well as specialised digital/social media expertise. The ideal candidate will have experience in an agency or professional services setting, be a strong writer and communicator, have digital marketing capabilities, and be able analyse/optimise marketing performance.

Who would be a good fit for this role?

As part of the Client and Marketing team, the Marketing Executive is expected to have the following skills and experience:

• Trusted Advisors: To be positive, credible, trusted advisors to the business, treating colleagues outside the team as clients, challenging constructively, and making things easier for them. Leading the way in best practice learning from inside and outside the sector and ensuring quality deliverables within deadlines.
• Focus: Reducing volume, increasing quality, and improving results. Strong project management.
• Collaborating: Working as a seamless team from a business perspective and advocating and supporting colleagues.
• Facilitating collaboration: Helping the business join up and collaborate (across departments, sectors, and regions), for example, cross-selling profitable work to current clients, and communicating the availability of specific products.
• Communication skills: Strong communication skills (written and verbal) and attention to detail.
• Supporting innovation: Developing product and other client driven innovation based on regular and current client insights.
• Measuring success: Regularly measuring effectiveness (output/ROI), rather than activity, and feeding back subsequent recommendations to the business, raising awareness of our value.
• Flexible: Supporting other team members at busy times.