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  4. Analytics Executive 2021
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Working within the Connected Execution (our Global Digital Media hub) team, our Analytics function enables the automation of reporting and builds new measurement methodologies to predict and analyse digital media performance. The analytics team sits as part of a wider Data Solutions functions which encompasses Insight, Automation and Ad Ops. Our mission is to put the power of data in people’s hands and help drive effective decision making.

In this role you will build and transform solutions that capture data from the moment an advert is planned to the moment a user makes a purchase. You will co-create data integrity solutions with our Ad Ops team, help our Automation team get data where it needs to go for best-in-class media activation solutions and collaborate with our insight team to design modelling solutions to better understand media performance.

In your role, you will closely with Paid Social, Programmatic, Paid Search and client teams to better understand the metrics that matter to them. Through this, and our early career training support, you will learn how the work you do in data drives better results for us and our clients.

Some of our key clients include Adidas, Mars, Sony, Shell, Uber and Bucherer.

3 best things about the job

  1. Friendly, supportive team culture
  2. Work with digital experts at the forefront of technology which is always innovating and changing
  3. Learn code advanced data solutions in SQL, Python & R

Measures of success

In three months, you would have

  • Learn your way around our reports and data storage solutions 
  • Learn basics of SQL, Python and Tableau 
  • Understand how data is collected from ads and client websites
  • Be able to explain what you do to your friends and family

In six months, you would have

  • Learn how to build end-to-end data visualisation solutions for key clients
  • Be able to carry out trouble-shooting tasks
  • Become an integral part of the team and take ownership of specific tasks

In 12 months, you would have

  • Work directly with client teams across the business
  • Have ownership over client deliverables
  • Become a proactive ideator and propose solutions of how to build and improve solutions

Responsibilities of the role

  • Build automated data visualisations which help activation teams tell stories with data and know where and when to act
  • Pipe, clean and transform data from activation platforms into Cloud storage solutions
  • Learn to code data integrity solutions to reduce manual workload
  • Be a critical part of the team in helping our clients navigate towards the privacy first era of digital advertising through the lens of measurement
  • Manage workload via a Wrike ticketing system; adhering to team processes, SLAs and stakeholder communication guidelines.   

What you will need

Client Account Management

  • Able to break down a problem, get to the heart of the question and come up with a way of fixing it
  • Collaborative team working and citizenship
  • Excellent written and verbal communication skills
  • Active listening skills
  • Ability to prioritise and manage workload across multiple tasks

Operating and Technical Skills

  • Experience using Excel and/or other data tools to understand or visualise data
  • Eagerness to learn coding using Python, SQL and R
  • Passion for digital marketing with broad understanding of Paid Search, Paid Social and Programmatic channels
  • Willingness to be coached how to use a variety of technologies suitable for our client requirements.
  • Take initiative and drive own learning in areas of interest relating to the role, utilising a combination of Mediacom training platforms and self-directed research
  • Be precise and accurate when completing your work understanding the impact you will have on the clients results

About MediaCom

MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our success is underpinned by our long-standing ‘People First, Better Results’ culture. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses.

In 2021 this approach led MediaCom to be crowned Global Media Network of the Year by Adweek and Festival of Media Global, in addition to being Eurobest’s current Media Network of the Year and the most awarded agency at the WARC Media Awards.

MediaCom is one of the world’s leading media communications specialists, with billings of US$17.6 billion (Source: COMvergence, 2020), employing 8,000 people in 125 offices across 100 countries. Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony, Uber and Walgreens Boots Alliance.

To find out more about MediaCom visit us here:  www.mediacom.com

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

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