Graduate Performance Marketing Executive 2022

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients’ brands globally.  

We’re powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it’s this DNA that has supported our incredible growth.

We’re always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you’re ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you. 

Our 12-Month Development Programme

Throughout our 12-M programme, you’ll have access to a series of learning opportunities that will help to propel your career further, faster. The programme will consist of series of courses that have been designed to accelerate your career, giving you access to the knowledge, skills, and behaviours for success at THG. Each course will include a number of workshops, team takeovers, and engagement initiatives.

About the Role

All our brands have dedicated teams of marketing specialists who drive traffic to our sites, create memorable campaigns, and keep our customers coming back for more. From PPC and SEO, to Social Media and Influencer marketing, we’ve got it covered.  

Performance Marketing at THG typically focuses on 4 four key marketing channels: 

Affiliate Marketing 

Typically responsible for working with external websites to generate sales from affiliate links. Main duties & responsibilities include:  

• Responsible for executing strategies under the guidance of the Head of Affiliates with an overall goal of improving paid search performance against KPI targets
• Working across our market leading websites, you will be responsible for building and managing relationships with our affiliate publishers
• Ensure weekly communications are sent out to affiliates across all brands 
• Develop relationships with affiliates to improve traffic levels of the channel 
• Work closely with affiliate networks on affiliate recruitment 
• Conduct regular competitor analysis to ensure activity is in line with the industry 
• General affiliate programme hygiene – includes ensuring offers and creative is up to date
• Working closely with your team lead and wider international marketing teams you will ensure all websites are implementing affiliate marketing best practices and are getting the best results possible

Paid Media: Broken up into Paid Social, Programmatic Display/Youtube & Paid Search

Paid Social 

A method of displaying advertisements or sponsored marketing messages on popular social media platforms and using these platforms to target specific audiences. The Paid Social team will have exposure to, and work across popular channels such as Facebook, Instagram, Snapchat, Pinterest and TikTok. Main duties & responsibilities include:

• To build new campaigns across multiple Paid Social ad-platforms, including Facebook & Instagram as priority platforms
• Use data driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month
• Specifics of account management and optimisation include audience reviews to ensure relevance and minimal overlap, creative reviews to ensure high quality creative & suitability to targeted audiences
• Creating full funnel strategies across awareness/consideration/conversion campaigns
• Working with our in-house design team on banner and ad creation
• Constant optimisation of campaigns to agreed revenue and ROI targets
• Managing daily paid campaign spend to ensure optimum campaign performance
• Conducting competitor research and analysis
• Arranging third-party translations of ad copy for non-English activity
• Working with client services, trading teams and colleagues to deliver accurate and clear work output
• Maintaining Ingenuity best practice in all accounts within your remit
• Contributing to reporting on a daily, weekly and monthly basis (depending on the client)

Paid Search 

Allows brands the chance to advertise within the listings of a search engine by paying either each time an ad is clicked (PPC). You will be responsible for the day to day operations and running of the paid search accounts across primarily Google ads and Microsoft ads. Main duties & responsibilities include:

• Day-to-day optimisations of text ad and shopping ad activity
• Making changes and improvements to product feeds
• Updating promotions based on in-house promotional calendars
• Assisting with the setup of new accounts
• Researching opportunities for new and existing clients using keyword planner, google trends and other tools
• Arranging third-party translations of keywords and ad copy for non-English activity
• Working with client services, trading teams and colleagues to deliver accurate and clear work output
• Maintaining Ingenuity best practice in all accounts within your remit
• Contributing to reporting on a daily, weekly and monthly basis (depending on the client)
• Keeping up to date with developments in the industry and maintaining full Google and Microsoft accreditation status

Programmatic Display/YouTube 

Allows brands the chance to advertise visual ads to raise awareness of their brand/products to a wide berth of users who have demonstrated an interest in their product/brand or who are the right fit demographically for the brand. This will be across products such as YouTube, Google Display Network, SkyTV & Amazon Display. Main duties & responsibilities include:

• Budget management
• Audience strategy & creative suggestions
• Ensuring brand protection by adhering to campaign best practices
• Helping to demonstrate brand uplift & consumer engagement through the use of brand lift studies & cross-channel data insights
• Campaign creation
• Assisting with the setup of new accounts/campaigns
• Arranging third-party translations of ads for non-English activity
• Working with client services, trading teams and colleagues to deliver accurate and clear work output
• Maintaining Ingenuity best practice in all accounts within your remit
• Contributing to reporting on a daily, weekly and monthly basis (depending on the client)
• Keeping up to date with developments in the industry

SEO (Search Engine Optimisation)

You’ll increase the quality and quantity of traffic to our websites using organic (non-paid) search engine results.  Main duties & responsibilities include:

• Manage day-to-day on-page optimisation (h1s, URLs, meta data, internal links and body content) of ecommerce and blog websites
• Work closely with Content team, Trading teams, Product teams and Account Managers and the wider department to drive performance
• Recommend and scope technical optimisation fixes and/or changes to enhance site crawlability and drive performance
• Provide support for technical projects including site migrations, audits and technical fixes
• Coordinate activity of internal teams and external clients to ensure high quality offsite coverage
• Conduct ongoing and adhoc analysis to produce reports on Organic Search KPIs and evaluate the success of activities
• Learn about the search industry and keep abreast of the ongoing changes and updates to major search engines and other industry news which may impact organic search performance
• Use tools such as SEMrush, Ahrefs and Keyword Planner to conduct keyword, landing page and competitor research
• Operate with a goal of increasing the Brand's organic traffic and revenue against targets

CRM (Customer Relationship Marketing)

You’ll manage THG’s interactions with customers and potential customers via email, WhatsApp, SMS, and loyalty schemes. Main duties & responsibilities include:

• Day-to-day management of CRM Campaigns including taking a brief, to production and delivery of selected campaigns
• Develop a testing strategy to identify how to get optimum email results
• You will work with the CRM team to implement a dynamic and personalised email strategy that will look to engage customers across varying stages of the journey
• You will maintain relationships with our established clients and have responsibility in the production and assistance of weekly, monthly and quarterly reports
• You’ll have the full support of an excellent in-house creative team, allowing you to focus around the creative elements of the email campaigns and really bring the marketing material to life

As a Graduate Performance Marketing Executive you will focus on 1 of these key channel's. In your application, please advise which channel you would most like to be considered for based on your experience and studies.

Skills & Requirements

• Top level graduate, looking to start work after graduation in Summer 2022
• Commercially astute, ambitious and highly intelligent individuals who are hungry for success and genuine responsibility 
• An excellent communicator with the ability to build solid relationships both internally and externally
• Strong passion for Performance Marketing, as well as good organisational skills
• Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc. 
• A proactive self-starter with a problem-solving attitude and the ability to meet deadlines 

THG Benefits

• Competitive salary
• Agile working policy - allowing up to 2 days a week working from home ​
• Commitment to continued learning and development through our bespoke early careers offering
• Working at Top 25 Sunday Times Large Companies to Work for 2021 rated business​
• Access to mental health support as well as access to on-site Doctor and Nurse 
• Discounted on-site Physio