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  4. Graduate Copywriter German Speaking 2022
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Mintel is in an exciting expansion mode, and looking for a web copywriter to help accelerate our journey in digital Ecommerce in our German market.

We are continuing to grow internationally and provide world-leading market insights across a wide range of countries, and Industries.   Your job as copywriter is to bring our insightful reports to life online, helping prospective German customers really understand the breadth and quality of insights available in each report.

Working as part of our Ecommerce team you’ll be based primarily in our Blackfriars London office, but with ample opportunities to work from home. We’re currently coming in 1-2 days per week though this remains subject to revision like most workplaces.  You’ll be working closely with our SEO, email, PPC and other specialisms to ensure that our German Ecommerce platform is best in class and continues to evolve and excel.

The Role Involves

  • You will read and understand the key points of Mintel’s German reports in order to explain to the visitor what they involve. 
  • Identifying the key points of interest and what will bring the reports to life.
  • Creating landing pages to highlight the main insights in each report. 
  • Ability to translate web content between English and German sites.
  • Follow our established writing process and principles for creating landing pages, while working with the team to continually improve them.
  • Work with the SEO exec to ensure that your content ranks for target search terms on google.de.
  • Carry out Optimizations until the correct rankings are achieved. 
  • Identify opportunities for new content which helps drive visitors and traction.
  • Refresh and update existing German content to ensure it remains relevant and useful to our visitors. 
  • Use of SEO tools including Google Search Console, SEMrush, and others to diagnose performance and improve content.
  • Develop a strong understanding of consumer demand, and the benefits of our reports to our clients.

Your Skills and Experience

  • You’ll be happy working as part of a wider team, contributing towards our collaborative process and positive team ethic.
  • A native German speaker or fluent in business German.

Desirable

  • Any SEO experience  
  • An understanding of the user journey, and the different types of content required at different stages of customer engagement.
  • Experience using web content management systems.
  • Ability to follow a defined SEO process so we can monitor and continually improve our results.
  • Excellent time management and the ability to create content in a timely manner.
  • Experience using the common web and SEO tools, including Analytics, Search Console, and SEMrush or similar tools.

This role is key to Mintel’s digital expansion, so we are looking for someone who is both a skilled German language copywriter, and committed to being part of our close-knit team.

What’s in it for you

  • Be part of a successful, caring and diverse team
  • Part of an excitingly growing international company
  • 25 days holiday
  • Extra day’s holiday on your birthday
  • 2 days for Charity work
  • Part work-from-home
  • A flexi-Fridays opportunity
  • True career progression opportunities
  • A fun workplace