Marketing Internships (Industrial Placement)

About us

In the UK, Pernod Ricard is made up of 3 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK and also drives the global development of our iconic Gin brands through The Gin Hub
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.

About the Bright Futures Programme

We’re looking to recruit undergraduates with flair and motivation to join our Bright Futures programme, offering you a huge amount of invaluable business experience. At Pernod Ricard you can actually make an impact, and many of our placement students have returned to Pernod Ricard.

Placements will commence in June 2023, and will be based in our West London offices on Chiswick Business Park. We offer a fantastic package including a competitive salary, generous annual leave entitlement and a product allowance to spend on our brands.

About the team    

This position sits in our Pernod Ricard UK (PRUK) business. Our diverse population of 300+ passionate employees have been creating conviviality since 2001, bringing our premium brands and unforgettable experiences to the UK. As the world’s 2nd largest spirits market, the UK is a key location for our company. Since 2017 PRUK has also hosted The Gin Hub, the team responsible for managing the Group’s unrivalled portfolio of ‘Premium+’ International Gins globally.

At PRUK, we have a culture that blends performance and conviviality: we are recognised as an open and diverse business with a firm commitment to our employees’ wellness, inclusion and safety and to making a positive impact on our industry and environment.

Our vision as a marketing department is to be the engine of our business, fundamentally setting and driving the strategy that will enable PRUK to achieve its goal of becoming the No2 player in the market. This vision is underpinned by a commitment to understanding our consumers and their moments of conviviality, to creativity and entrepreneurship, all with solid commercial foundations.  

As a member of the marketing department, you will work cross functionally to ensure our brands are present and play an active role in the moments that matter in consumers lives.  You will have a commitment to efficiency and ROI, to learning and improving and sharing best practice across the department to enable us to accelerate our performance. You will have a clear view of the big initiatives that will accelerate growth for our business, from A&P investment, to NPD, to digital acceleration & experiential and you will focus on delivering these with impact so we can achieve our goal.

About the roles

There are three roles available which are detailed below. If you have a particular preference for a role, you will be able to put this in your application. If you are equally interested in more than one role, you can select 'no preference'.

All candidates will be considered for all available roles. For successful candidates, we will take preferences into account where possible, as well as recommending the best fit role for you based on what we have learnt about you through the process. 

1. Customer Marketing Executive Intern
   • Creation and execution of On Trade campaign: to be rolled out nationally across the various on trade channels (e.g St Patrick’s Day, National Pina Colada Day, Summer Spritz, Malfy Aperitivo Hour), working closely with Lead Customer Marketing Manager.
   • Campaign Strategy: Development of campaign strategy based upon commercial insights to create activation which drives value for a broad range of customers. Campaigns to drive footfall, increase average spend and convert consumers to purchase our brands 
   • Manage the appropriate customer marketing spend v budget: Manage projects and key channel marketing initiatives Any other reasonable additional duties that may be required from time to time.
2. Experiential Marketing Executive Intern
   • Support: Support the rest of the Experiential Team to help develop and deliver experiential activity (brand pop-ups, brand partnerships, sampling, festivals, virtual events etc) as and when briefed by brand teams, corporate communication or commercial teams.
   • Identifying opportunities: Identify tactical opportunities for activity and propose to the Head of Experiential Marketing & Consumer Activation. In the context of a UK focused role, the Experiential Marketing Executive must operate within the known constraints in the market place.
   • Administrative support: Provide administrative support to the team with financial processes, presentation support, stock orders and general experiential & industry research. Liaise with venues, agencies, designers and printers, event staffing and brand teams to ensure effective execution and delivers against the set KPI’s.
3. Marketing Executive Intern
   • Marketing: Assist with day-to-day brand management activities for Absolut and Malibusuch as; generating and collating brand assets, assisting the commercial teams with brand requests and sending out product/brand information to key external stakeholders. Support with management of brand social media channels; day to day running of platforms and budget reconciliation. Assist with yearly brand plans for Absolut & Malibu. Helping to manage brand events, both consumer and customer facing. Managing the brands email campaigns (eCRM). Organising competitions driven on our digital channels. Managing monthly content updates on  our brand websites. Assisting the customer marketing teams to help drive cross channel activations across the year. Managing specific, tactical consumer projects that you help to devise and execute the plans for.
   • Insights: Compile monthly innovation tracker; monitoring of key competitor activity & new product releases. As required to fulfil ad-hoc requests, retrieve Nielsen and CGA data from the relevant databases using the Answers software.
   • Absolut and Malibu: As part of the wider marketing team, you will work directly with the Absolut & Malibu brand marketing team to assist with brand management activities. Support the Business and Consumer Insights division of the marketing team in providing relevant, timely and actionable insights to the business.

What you need

• Growth Mindset: Forward thinking, embodying a vision that translates into inspiring strategies. Thrives in a complex and changing world deploying resources effectively and efficiently.
• Deliver Through Collaboration: Achieves results while balancing rigorous planning and flexible transversal collaboration. Building partnerships and working collaboratively with others to meet shared objectives.
• Consumer Centric: Develops consumer intimacy with a focus of technology to innovate and create more value for the consumer and Pernod Ricard.
• Bold and Agile: Decisive and courageous even in the face of difficult and complex situations and always learns from past experiences. Stepping up to address difficult issues, saying what needs to be said in a respectful way.
• Open and Authentic: Role Models who instil trust, engage teams by giving and receiving feedback and constantly fostering open dialogue.
• Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging in an environment that promotes Pernod Ricard values.

What do we require?     

• Studying a recognised sandwich undergraduate degree (or able to transfer onto one) 
• A relevant undergraduate degree
• On track to achieve 2:1 or above 
• Be available to work for 12 months from June 2023, based in west London

Benefits

• For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.
• Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
• You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
• We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

Application Process

The selection process will be as follows:

1. Online application & CV submission
2. Blended assessment & video interview
3. Shortlisting
4. Assessment Centres (likely Feb 2023)

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.