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We help brands make BOLD MOVES
Nowadays, brands want rapid, spectacular growth and they expect media to deliver it. Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”
Now we hear
- “Take me from 4th to 1st in my category”
- “Help me grow 10% in a market declining 10%”
- “Make me the most loved brand in my industry”
These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.
Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.
This is why Zenith help brands make BOLD MOVES.
Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.
Bold moves are backed up with a solid forecast – they are a better path to growth.
Bold moves build a partnership – we believe in this approach so much we link our growth to your success.
Bold Moves bring bigger ROI
This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.
Job Description
The client is one of the largest international car rental companies, accounting for 30+ markets across 5 brands, including B2C and B2B activity, totalling annual media budgets of around 26mln€ and revenue of around 170mln€. This scope offers the ability to have high impact and high insight into the strategy of the business through use of smart PPC testing and creative messaging. We focus on Sale KPIs mainly but, you will also cover brand awareness & reach KPIs on a seasonal and ad hoc basis. You can expect to gain direct experience in PPC (Google, Microsoft, SA360, Google Analytics), Video (YouTube) and Apps (UAC, ASA, AppsFlyer) along with wider digital knowledge opportunities within the agency.
This role will be a Paid Search Executive reporting to a Paid Search Manager.
Responsibilities
- Build effective paid search campaigns and reports
- Contribute ideas to improve account performance
- Analysing report and account data to spot trends/competitor trends/opportunities for optimisation
- Complete keyword research and compile targeting lists
- Generate accurate data reports
- Attend assigned training courses
- Build relationships within own team, other departments and media owners
Qualifications
We are looking for an ambitious, self-starting Executive who can work autonomously on projects if needed, but also enjoys working within a team with a strong, collaborative working ethos. The client’s business will require us to work at a fast pace and alongside multiple stakeholders, so we’re looking for a positive, can-do attitude from someone joining the team.
- Strong analytical and problem solving skills
- Competent mathematical ability
- Interest in digital media
- Team player
- Strong attention to detail
- Proactive attitude to tasks
- Ability to meet deadlines in a fast-paced environment
- Proactive in developing knowledge of digital industry
- Strong communication skills
Additional Information
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.
