You will activate the different elements of Red Bull Off Premises sales through a set number of retailers, stores and depots – this includes improving availability, visibility and securing additional placements of Red Bull to enable maximum sales of all Red Bull SKUs. This program includes three 6 month rotations including Field Sales , Customeer Marketing and Key Accounts.
Field Sales
- Gain a good understanding of Field Sales
- Maintain and grow a base of Perfect Stores which focus on: Availability / Distribution; Right Price; Visibility; Additional Placement and Messaging
- Visit a mix of retail stores
- Measure and evaluate the effectiveness of activations with credible case studies
Customer Marketing
- Gain a good understanding of Customer Marketing
- Work in the Customer Marketing team with a focus on Business the wheel key segments: Double Distribution, Awesome in Outlet, Grow 250ml and Fuel the Growth: Shopper Marketing - utilise field sales network to help Shopper team implement additional placements, either ambient or chilled and Category Management: be the Category Expert and increase Red Bull presence on shelf by influencing the customer at Range Reviews
Key Accounts
- Gain a good understanding of Key Account Management
- Assist National Account Managers with the day to day running of an Off Premise Key Account
- Maintain and grow SU sales by focussing on: Forecasting, working internally and with account supply chain teams; Promotional analysis and efficiency; Perfect Store Audit focus and improvement and work closely with Field teams; Development of regional relationships within the account (Marketing & Operations); Developing overlays for key Red Bull campaigns.
Your areas of knowledge and expertise that matter most for this role
- Microsoft Excel, Word and PowerPoint intermediate level desirable
- Valid UK driving license with minimum 12 months driving experience
- Basic knowledge of commercials such as cash margin & POR desirable
- Ability to build relationships quickly, communicate effectively and influence decision makers through presenting insights and commercial proposals
- Organised, results focused and efficient with a “can do” attitude -
- A self-motivated, proactive individual with ability to work on own initiative.
- Able to manage time and workload to optimise effectiveness and efficiency.
- An advocate for the Red Bull brand – positively and professionally represent the brand at all times.