Are you a driven, collaborative Marketing Executive? Have a talent for understanding and marketing unique selling points? or eager to showcase your Marketing skills within a leading name in holiday industry.
The role
Forge Holiday Group, have the exciting opportunity for our newest Marketing Executive to provide crucial marketing support within our Regional Marketing Team, across our Welsh regional brands.
Our newest Marketing Executive will work across our two successful brands in Wales: Menai Holiday Cottages and Coast and Country Holidays.
You will work closely with the Regional Marketing Team, operational Brand Team, and wider head office Marketing Team to deliver relevant, on-brand marketing campaigns, with a focus on generating lead enquiries from new holiday home owners.
Joining our Regional Marketing team, you’ll have the opportunity to work on a varied range of projects across our all our brands, and the chance to influence and shape our future local marketing activity. This diverse role presents an exciting opportunity for candidates interested in working across a wide range of marketing channels, within one of the UK’s leading holiday cottage groups.
Your responsibilities
Joining a diverse, energetic Regional Marketing Team, your responsibility will be to:
- Implement day-to-day online and offline marketing activity and campaigns within our regional brands, in line with business objectives and targets.
- Deliver engaging campaigns through content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning.
- Drive traffic to our brand websites, through holidaymaker and property owner blog content.
- Build external links to our websites through outreach campaigns.
- Organise, set up and attend a number of events and trade shows each year, representing each of our brands.
- Work as part of the regional marketing team to generate new ideas for driving owner leads for each brand, to grow our portfolio or properties.
- Ability to build and manage relationships with third parties (owners, land agents, estate agents and developers).
- Support with design and content creation for marketing literature such as owner guides, brochures, mailers, offline advertising and events assets.
- Performance reporting for all marketing campaigns, using internal reporting software, Google Analytics and other reporting tools.
- Monitor and report on competitor activity.
Skills and Qualifications
We are looking for those who can share in our company goals, values and ethos, who can grow alongside us and whose skills can aid our ongoing success!
By Being One Team, Owning it, Communicating Honestly and showcasing a devotion to Learning, Growing and Innovating, we remain true to our original ethos and ensure we stay true to our Customers, Owners and Colleagues alike.
First and foremost we are interested in those who have the potential to hold these values, as for this position, we ask you to have the following key skills:
- Experience of working as part of a marketing team.
- Outstanding communication skills – both written and verbal
- Strong problem-solving skills
- Excellent negotiation skills with a commercial mindset
- Able to build, manage and maintain strong relationships
- IT literate and able to learn new skills
- Ability to understand and Market the Unique Selling Point of individual Brands.
- Ability to work on own initiative.
- Full Driving Licence and access to a car.
Although standouts will also have
- Conflict resolution experience/training
- Good location knowledge of Wales
- Experience of using Google Analytics and other reporting software
Benefits
In return for your hard-work, we can ensure you join a vibrant, inclusive work culture, make the most of fantastic career progression opportunities and make the most of our fantastic company benefits!
- Paying a salary of up to £25,000 per annum / Monday to Friday, 9am-5.30pm
- Plus access to our annual STIP scheme up to 10% of your salary
- 33 days annual leave including bank holidays
- Plus an additional day off for your Birthday
- Plus an additional two volunteering days per year
- Enhanced maternity and paternity policy
- Inclusive and supportive work environment
- Employee discounts and benefits with your wellbeing at the centre
- Opportunities for career progression, personal development and opportunities to be recognised
- Comprehensive training and development programs to set you up for success
- Study support for additional qualifications, courses and accreditations
- Numerous dedicated wellbeing initiatives and access to 24/7 mental health support
If you are actively seeking your next career challenge, keen to join a diverse, exciting team, or want to grow your career within an industry leader, we welcome you to get in touch or apply!
