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  4. Graduate Ad Ops Executive 2021
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We are looking for bright, articulate, and ambitious Graduate to join our award-winning organisation.

You will be keen to learn and understand ad trafficking campaign set up, creative testing as well as ensuring campaigns are optimised whilst live.

You will learn about Google Ad Manager (hosted and 3rd party tag-served creative) and build up your operational knowledge of our (website and newsletter) CMSs, and our implementation of Salesforce and Google Analytics. You will work closely with stakeholders across the business, building effective business relationships with your colleagues and team.

You will be supported to achieve success in this role and will work towards being able to run the ad delivery side of things autonomously (whilst being part of our seven-strong digital delivery team).

This is an exciting start to your working career with an employer of choice based in Wimbledon!About our Business:

BOAT International is the world’s leading superyacht multimedia, market intelligence, and events organisation. We produce luxury superyacht magazines, curate, and deliver the World Superyacht Awards (the Oscars for superyachts) and own highly successful industry events.

Principal duties and responsibilities

  • Manage several direct sold (and house) digital display, sponsorship, video, and social ad campaigns from start to finish to ensure campaign elements are scheduled, optimised, and delivered.
  • Set up campaigns using Google Ad Manager GAM), testing ad creatives; you will also use other systems such as, Polar Media Voice, social media ad creators, newsletter CMS/ad serving suite.
  • Make targeting and platform decisions to manage limited inventory and maximise client KPIs to encourage repeat bookings.
  • Provide regular inventory forecasts to the sales team to help maximise sell-through rates and mitigate traffic shortfalls.
  • Work closely with the sales team to check campaign details are correctly captured, keep the team aware of how campaigns are delivering, flagging and solving problems in a timely manner.
  • Work with our website content management system (CMS) developers to ensure optimum GAM set-up and fixing issues.
  • Work with our digital designer to build and implement in-house creative to maximise our ROI on house space.
  • Deliver End of Campaign reporting.

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